Bow label is a reel fed label that allows the consumer to open and reveal a 3 dimensional bow on the package. It's a flat label film which is delivered in reels with an outer diameter of 600mm, can be run on high speed filling lines. When it arrives at the consumer it can be pulled to form a 3 dimensional bow structure. Not sure how much more creative we can be with a basic printed plastic film. The label is constructed using a bespoke supply chain to allow it to be applied to the bottles under normal high speed filling conditions, 600+ bottles per minute. The label was featured on Coke, Coke light / Diet Coke, Coke Zero and Coke Life products during the festive period across Europe. The labels needed to be made consistently at the supplier. The other main challenge was to make the label simple to understand and use for the consumer.There were 135Million Bow labels applied to PET bottles in 25 European marketsfrom the end of November 2015 until the end of December 2015.
Constantia Labels GmbH